Your menu is the biggest lever you have. We pull it the right way.
Most delivery menus are dine-in menus with extra dollars. We rebuild yours around delivery economics: items that travel well, bundles that lift AOV, and modifiers that protect margin. Done-for-you, in 3 weeks.
- From $1,500
- 3 weeks
- Works across all platforms
- Made for US restaurants
Your dine-in menu is killing your delivery margin. Quietly. Every day.
A menu built for the table doesn't survive in a delivery bag. Items get soggy. Photos look wrong. Bundles don't exist. Modifiers leak margin. The result: you run more orders for less profit, and you blame the platforms. Here's what's really happening:
- Half your items don't belong on delivery. Fried foods, salads with dressing, anything with melted cheese — they travel badly and drive 1-star reviews you can't recover from.
- You don't know which items make money. Without item-level contribution margin, you're guessing. Some "popular" items lose you money on every order.
- You have no bundles. Bundles are the #1 lever for AOV in delivery. Most operators don't have a single intentional one.
- Your modifiers leak margin. Free extras, undercharged add-ons, missing upsells — modifiers are where 5-15% of margin disappears unnoticed.
- Your packaging is sabotaging you. Wrong containers, no vent holes, no sauce-separation — the customer's first impression of your food is ruined before they open it.
- Your descriptions don't sell. "Burger" doesn't sell. "Smashed double burger, brioche bun, smoked aioli, pickled red onion" sells. Most menus are list-of-words instead of selling copy.
A 4-phase rebuild, in 3 weeks.
We don't just "give you ideas." Every phase produces a finished asset you can actually use across DoorDash, Uber Eats, Grubhub, and direct ordering.
Diagnostic
Item-level margin analysis, travel-quality scoring, bundle gap report, modifier leak audit, packaging review.
Profitability Matrix
Classify every item: Star, Puzzle, Workhorse, or Dog. Decide what to keep, kill, reprice, or rebuild.
Rebuild
Rewrite descriptions, design bundles, restructure modifiers, brief packaging changes, write photo brief.
Handoff
Deploy across all platforms, weekly review template, KPI dashboard, 30-day post-launch check-in.
What's included in Menu Engineering for Delivery.
Every line below is a concrete deliverable. You get a finished, copy-paste-ready asset for each item — usable across all your delivery channels.
- Item-level contribution margin analysis (Excel)
- Menu Profitability Matrix (Star/Puzzle/Workhorse/Dog)
- Travel-quality scoring for every item
- Keep/kill/reprice/rebuild recommendations with rationale
- 5-10 bundles & combos engineered for AOV
- Bundle pricing model (Excel template)
- Modifier group restructure with leak fixes
- Upsell modifier strategy (+$2-5 per order)
- 100% rewrite of item names & descriptions
- Photo brief for 8-15 hero items
- Packaging recommendations (containers, vent holes, sauces)
- Kitchen prep-time optimization SOPs
- Cross-platform deployment (DoorDash/Uber Eats/Grubhub/direct)
- 30-day post-launch margin review
- WhatsApp support during the engagement
What our clients typically see in 60-90 days.
These are ranges, not promises. Menu engineering is the highest-ROI service we offer — but the result depends on your starting margin and how disciplined you stay with the new system.
From repricing, bundles, and modifier fixes combined.
From bundles and engineered upsells.
Removing items that travel badly fixes the root cause.
Most engagements pay for themselves in 8-12 weeks.
Menu Engineering is built for you if…
- You run an independent or small-chain US restaurant (1-3 locations)
- You're doing $10K+/month in delivery across any platforms
- Your menu has 20+ items (otherwise the ROI is too small)
- You can share recipe costs & supplier data (we sign an NDA)
- You're willing to kill underperforming items, not just add new ones
You're looking for…
- A creative menu redesign with no margin focus
- A culinary R&D project (new dishes, recipe development)
- A 5-item food truck menu (not enough surface to engineer)
- A franchise that can't change its menu items
From WhatsApp to kickoff in 5 days.
We chat on WhatsApp first to see if there's a fit. If yes, you get a written proposal in 48 hours. Then we sign an NDA before you share recipe costs.
Chat on WhatsApp
Tell us about your menu & current channels. 15 minutes to scope.
Free menu glance
We look at your public menu and flag the top 3 margin leaks. No commitment.
Proposal + NDA
One-page proposal in 48 hours. NDA signed before recipe data is shared.
Kickoff
50% upfront, kickoff within 5 business days, full handoff in 3 weeks.
Menu Engineering — Common Questions
Yes — without item-level cost data, we can't calculate contribution margin, and the whole engagement loses its edge. We sign an NDA before you share anything sensitive. Recipe costs never leave our engagement and are deleted 90 days after handoff.
No. We're not culinary consultants. We work with your existing recipes, your existing kitchen, and your existing supplier. Our job is to restructure how those items show up in delivery: names, descriptions, bundles, modifiers, pricing, and what stays on the delivery menu vs dine-in only.
Each platform service includes basic menu work for that platform. Menu Engineering goes much deeper: full item-level margin analysis, profitability matrix classification, recipe-cost-informed bundle design, packaging review, and cross-platform deployment. If your delivery business is mature and your margin feels off, this is the higher-leverage service.
You don't have to. We give you the data and the recommendations; you decide. But we'll be direct: if you're not willing to kill any underperforming items, the ROI on this service drops significantly. Most of the margin lift comes from cutting "Dogs" (low margin, low travel quality) and reallocating attention to "Stars."
Sometimes — and sometimes the fix is just adding vent holes or separating sauces. We give you a packaging review with specific changes prioritized by impact and cost. We can recommend US suppliers if needed.
Before. The platform optimization services (DoorDash/Uber Eats/Grubhub) build on top of a sound menu. If your menu is engineered for delivery first, every platform optimization compounds. Doing it in the reverse order works too but is slightly less efficient.
Stop running orders for items that lose you money.
Chat with us on WhatsApp. 15 minutes is enough to know if there's a fit. We'll glance at your public menu and flag the top 3 margin leaks — no commitment.