Build a delivery channel where you keep 100% of the revenue.
Every order through DoorDash, Uber Eats, or Grubhub costs you 20-30%. We build you a branded direct ordering channel — your own page, your own customers, your own data, 0% commission. Done-for-you, in 3 to 4 weeks.
- From $2,000
- 3–4 weeks
- 0% commission channel
- Made for US restaurants
Every order through DoorDash costs you 20-30%. Direct orders cost you 3%.
The math is simple. On $50K/month of delivery, a 25% commission costs you $12,500. A direct channel doing the same revenue costs you about $1,500 in payment processing. That's $130K+ per year of pure margin most operators never recover. Here's why most "direct ordering" attempts fail:
- Your Google Business Profile sends customers to DoorDash. When someone Googles your restaurant, GBP shows a big DoorDash button — and you pay 25% for an order that came from your own brand.
- Your "order online" button is buried. Most restaurant sites have a tiny ordering link below the fold. Customers click DoorDash instead because it's where they're used to ordering.
- Your ordering page is ugly or broken. Generic templates from your POS provider look 10 years old. Conversion rate is half what it should be.
- You don't own your customer data. Platforms keep customer names, emails, and order history. You can't email them. You can't bring them back. You're a vendor on someone else's marketplace.
- You have no driver solution. "But I don't have my own drivers!" Right. You don't need them. You can use DoorDash Drive or Uber Direct (~$5-7 per delivery, no commission), or pickup-only direct.
- You haven't trained customers to order direct. Even when you have a direct channel, 80% of customers default to DoorDash because nobody told them otherwise. There's a playbook to flip that.
A 4-phase rebuild, in 3 to 4 weeks.
We don't build software from scratch. We assemble proven tools (ChowNow, Toast, Square, Shopify, etc.) into a tuned funnel that captures orders you're already getting on the platforms — at 0% commission.
Audit & Tooling
Map your current digital footprint, pick the right ordering platform for your stack, scope the funnel.
Build the Funnel
Setup branded ordering page, optimize Google Business Profile, redirect "Order Online" traffic to direct.
Launch & Conversion
Train customers to order direct: QR codes in packaging, loyalty incentives, email capture, in-store signage.
Handoff
CRM setup with email sequences, KPI dashboard tracking Direct Share %, 30-day post-launch check-in.
What's included in the Direct Ordering Setup.
Every line below is a concrete deliverable. We use proven tools — no custom code. You own everything at the end: domain, page, customer list, data.
- Ordering platform selection (ChowNow, Toast, Square, Shopify, etc.)
- Branded ordering page setup & design
- Menu sync from existing platforms (DoorDash, Uber Eats)
- Mobile-first checkout flow optimization
- Google Business Profile full optimization
- GBP "Order Online" link redirect to direct (not DoorDash)
- Driver integration setup (DoorDash Drive, Uber Direct, etc.)
- QR code packaging strategy & print-ready files
- Loyalty & first-order discount setup
- Email capture flow & CRM setup (Mailchimp, Klaviyo, etc.)
- Welcome email sequence (3-email automation)
- In-store conversion materials (signage, table tents, receipts)
- Direct Share % KPI dashboard (Excel template)
- 30-day post-launch check-in
- WhatsApp support during the engagement
What our clients typically see in 60-90 days.
These are ranges, not promises. The result depends on your starting traffic, your local search density, and how hard you push direct conversion in-store.
% of total delivery orders moved from platforms to your direct channel.
Based on $20K-$80K/month of delivery shifted to direct.
Direct orders typically have higher AOV (no platform-side discounts).
Most engagements pay for themselves in commission saved alone.
Direct Ordering Setup is built for you if…
- You run an independent or small-chain US restaurant (1-5 locations)
- You're doing $20K+/month in delivery across platforms
- Your direct ordering today is under 10% of delivery revenue
- You're willing to invest in tools ($50-200/month software cost)
- You want to own your customer relationships, not rent them
You're looking for…
- A custom-coded ordering platform (we use proven tools)
- A way to cheat the delivery apps' terms of service
- A restaurant doing less than $15K/month (the math doesn't work yet)
- A delivery-only ghost kitchen (you need traffic to convert)
From WhatsApp to kickoff in 5 days.
No forms to fill, no calendar links. We chat on WhatsApp first to see if there's a fit. If yes, you get a written proposal in 48 hours.
Chat on WhatsApp
Tell us about your current delivery setup. 15 minutes to scope the opportunity.
Free commission audit
We estimate how much you're paying in commissions today and what's recoverable. No commitment.
Written proposal
Scope, timeline, tools, and price in a one-page proposal sent within 48 hours.
Kickoff
50% upfront, kickoff within 5 business days, full handoff in 3-4 weeks.
Direct Ordering Setup — Common Questions
No. You can use DoorDash Drive, Uber Direct, or Relay — all give you on-demand drivers at $5-7 per delivery flat fee with no commission on the food. Pickup-only direct is also a strong option in some markets. We help you pick the right setup during the audit.
Depends on your stack. If you're already on Toast or Square POS, we use their native ordering. Otherwise we recommend ChowNow (flat monthly fee, no commission) or BentoBox (premium brands). We're tool-agnostic — we pick what gives you the best margin economics, not what pays us a referral.
Counterintuitively, no — at least not in any meaningful way. The customers who order on platforms are mostly new customers discovering you. Your direct channel mostly captures repeat customers who would have ordered anyway. We've never seen a client lose more platform orders than they gained in direct margin.
The first direct orders typically come within 7 days of launch (from your existing customers). Material commission savings ($1K+/month) kick in around weeks 6-8. Most clients hit 15-25% Direct Share by month 3.
No. Software runs $50-200/month depending on the platform (ChowNow, Toast online ordering, Square, etc.). The good news: at typical delivery volume, the software pays for itself in saved commission within 1-2 weeks every month.
Yes — that's the whole point. Customer names, emails, order history, and lifetime value all live in your CRM (Mailchimp, Klaviyo, Toast, etc.) under your account. You can email them, run promotions, track repeat rate. Unlike DoorDash/Uber Eats where the customer belongs to the platform, here they belong to you.
Stop paying 25% commission on orders that came from your own brand.
Chat with us on WhatsApp. 15 minutes is enough to know if there's a fit. We'll estimate your current commission cost and how much is recoverable — no commitment.